: Memes, Celebrities, & Humor: Prabhkiran Singh on the Bewakoof Social Media Strategy #IndiaNEWS #Samosa Snippets Recounting the methodology of creating a social media presence that can garner the engagement

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Memes, Celebrities, & Humor: Prabhkiran Singh on the Bewakoof Social Media Strategy #IndiaNEWS #Samosa Snippets
Recounting the methodology of creating a social media presence that can garner the engagement of a popular meme page, and sustaining the promotional elements with a chucklesome approach, here we comprehend the Bewakoof social media strategy.



In conversation with Prabhkiran Singh, Founder CEO, Bewakoof. com, we deep dive into the brands collaboration with actress Sanya Malhotra, the content marketing play ingrained in the social media strategy of the brand.



The D2C fashion brand is on its way to clocking INR 2,000 Cr sales by 2025 and has raised a total funding of INR 170 Cr, including the latest round led by InvestCorp, IvyCap, and Spring Marketing Capital. The growth trajectory going forward would be led by investing in marketing, branding, technology, and talent acquisition. Here we focus on the social media marketing tactics that accelerate the brands growth.



Bewakoof X Sanya Malhotra



Expressing the brand ethos through a lively personality, and popular appeal formed with a flourishing professional graph, Sanya Malhotra is presently the celebrity communicating the Bewkoof ideology Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.



We believe that Sanya Malhotra appeals to the millennials and GenZ audiences is fiercely independent and has a point of view on the world. She makes for a perfect choice to represent the brand, shares Prabhkiran.



The actress with a substantial social media following thats over 2 Mn on Instagram and Facebook each, features in a series of 30-seconder social media campaigns along with content extensions distributed on short-video hubs such as Reels.



‘Ab Thodi Bewakoofi Toh Banti Hai’ has been the primary campaign featuring her where shes also seen in banter with the Indian Matchmaker Seema Taparia from Mumbai, along with the current ongoing series by the brand Color Of The Month, where she introduces the seasonal palette.



The Hatke matchmaking Ft. Sanya Malhotra & Seema Taparia













Color Of The Month Killer Brown



View this post on Instagram A post shared by BEWAKOOF. COM (@bewakoofofficial)







Color of the month is a campaign where the brand introduces a new color across product categories and launches the line of products on the first of every month. The monthly property that highlights color forecasting, a practice adopted by several fashion houses globally, was launched over 18 months ago.



The campaign comes forth each month with the launch video, followed by a sale announcement and amplification. Bewakoof has been one of the first brands in India to culminate in color forecasting, and the property is one of the largest drivers of sales at Bewakoof with over a lakh customers queuing up virtually to order the product range between 1st to 3rd, the sale period.

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