: 70 Women Knit Bikinis, Dolls More for UK US To Keep 400 Stray Dogs Well-Fed #IndiaNEWS #Empowerment Vibha Chugh decided to resign from her fast-paced corporate career a few years ago to be able

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70 Women Knit Bikinis, Dolls More for UK US To Keep 400 Stray Dogs Well-Fed #IndiaNEWS #Empowerment
Vibha Chugh decided to resign from her fast-paced corporate career a few years ago to be able to spend time with her daughter. Since she was spending close to 21 days travelling, the break did her a world of good. She was able to give her daughter the time that she needed.
When Vibha’s daughter turned nine that’s when she decided to re-enter the workspace. “I had given her three solid years of uninterrupted time. She had grown up and was starting to be independent. That was when I started looking for ways to start work again,� Vibha tells The Better India.
While the lure to go back to a secure corporate job was pushing her, she decided to find meaningful work.
Many moons ago Vibha and her daughter.
“I started working with a group of underprivileged children in my locality whom I used to teach. It was also heartening to see close to 20 other women join me in this initiative. Unfortunately, COVID struck two years into this initiative and with the imposition of the lockdown, work came to a screeching halt,� she says.
After a very interesting few years of trying to find her true calling, in August 2020, Vibha launched Sakha Ek Pehel (Friend an Initiative) with five women from Nithari, Noida. These women knit and crochet various products that are shipped around the globe.
Today, not only does the organisation employ and empower 70 women but also feeds the voiceless.
‘The hungry howls of street dogs kept me up all night. ’
For the love of dogs.
“During COVID while there was almost a sinister silence that prevailed all around, the one thing that kept me awake most nights was the hungry howls of the street dogs. I started small by feeding around 10 dogs just outside my building and within a month that number grew to almost 200,� says Vibha. It did not end here, for Vibha says that soon she started feeling close to 50 cows and bulls as well.
While the initiative took off with Vibha’s husband funding her efforts, as the numbers started to rise exponentially, it became financially difficult. Vibha was spending close to Rs 30,000 per month on the feeding and medical expenses of the animals. “My husband supported me with up to Rs 25,000, but then it started becoming difficult for him as well,� she says.
“This is what got me thinking. I knew I was capable of starting a business that would help me continue. I knew I did not want to stop feeding the dogs. I had to find a way out,� she adds.
This quest led Vibha to meet the District Magistrate of Gautam Buddha Nagar, Suhas Lalinakere Yathiraj. “He mentioned that on one hand the people of Nithari were dying of hunger and I was before him asking for help to feed the dogs.

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