: Facebook expands Reels globally; adds new tools, features & monetization options #IndiaNEWS #Facebook Facebook Reels has now been launched in more than 150 markets; the platform is testing overlay

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Facebook expands Reels globally; adds new tools, features & monetization options #IndiaNEWS #Facebook
Facebook Reels has now been launched in more than 150 markets; the platform is testing overlay ads amongst other monetization options for creators.



Facebook announced the launch of Reels. The new Facebook Reels include features like Remix, sharing to Facebook Stories, and more. It will be accessible for iOS and Android in 150+ markets. New creation and monetization tools and more places to watch and create Facebook Reels have also been introduced.



Watching video is half of the time spent on Facebook and Instagram and Facebook is focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money.



Monetization Options



Facebook also announced Reels Play bonus program, a part of their billion creator investment, which will pay eligible creators up to ,000 a month based on the views of their qualifying reels. These bonuses have helped creators like Jason the Great fund their reels creation and better understand what types of content work on Facebook. In the coming months, Facebook is looking to expand the bonus program to more countries.



Facebook is also building direct monetization options for Facebook Reels through ad revenue share and fan support. Theyre expanding tests of Overlay Ads to all creators in the US, Canada, and Mexico, and to more countries in the coming weeks. The social media platform will be starting with two formats: banner ads that appear as a semi-transparent overlay at the bottom of a FB Reel, and sticker ads: a static image ad that can be placed by a creator anywhere within their reel. These non-interruptive ads will enable creators to earn a portion of the ad revenue.



Also Read: Social Throwback 2021: The year Facebook became just a social media platform



Facebook Reels Ads



Any creator in the US, Canada, and Mexico who is part of the Facebook in-stream ads program is automatically eligible to monetize their publicly-shared reels with ads. By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available.



We’ll also begin testing Stars on Facebook Reels in the coming weeks so that people can buy and send Stars while watching reels to support creators, the official Facebook blog read.



Facebook is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign. Additionally, the platform has been testing full-screen and immersive ads in between Reels since October of last year and will roll them out to more places around the world over the coming months.

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