: How I Started My Sustainable Skin Care Brand With Lotion Bars Bath Bombs at 14 #IndiaNEWS #Entrepreneurs Ankita Kureel, a resident of Jabalpur in Madhya Pradesh, is a one-woman army. Founder of

@IndiaNEWS

Posted in: #IndiaNEWS

How I Started My Sustainable Skin Care Brand With Lotion Bars Bath Bombs at 14 #IndiaNEWS #Entrepreneurs
Ankita Kureel, a resident of Jabalpur in Madhya Pradesh, is a one-woman army. Founder of Astral Kind, a sustainable skin care brand, she takes care of making the products, marketing them, social media engagements, stock keeping, sales and even after sales follow-ups. She also finds time to be a studious Class 11 student, who spends her weekdays studying very hard.
Having launched Astral Kind on 23 May 2019, as a 14-years-old with an initial investment of Rs 10,000 from her parents, the brand today makes close to Rs 11,000 month-on-month, dispatching close to 30 orders every month.
Speaking to The Better India, she says, “Creating Astral Kind has been one of my biggest personal achievements that I am very proud of. The idea of launching a brand that is 100 per cent natural and sustainable came to me over the summer of 2019. � It was a YouTube video of a lady making soaps at home that caught Ankita’s attention. What started as a personal experiment turned into a passion, which turned into a business idea.
Ankita says, “Astral means relating or resembling the stars and given how much I love the study of stars, it caught my attention.
Astral Kind to me signifies the beginning of something wonderful. �
Ankita Kureel
The sustainable skincare brand in which all the products are free from any harmful chemicals or preservatives. She adds, “I have ensured that none of the products I make contains any SLS [Sodium Lauryl Sulphate] or parabens. I have also ensured that I make alternatives to the traditional water-based products like lotions and shampoo. The introduction of lotion and shampoo bars was an instant hit and helped remove the need to use preservatives completely. � What’s also interesting is that none of the products are packed using plastic.
While the first few months Ankita did use plastic to package her products, she was quick to move away from it completely. “I now use brown paper to pack the soaps and then as the business grew and more products got included, I started looking for good sustainable packing options. It was this search that led me to glass and tin containers for my products,� she says.
Currently, there are more than 20 products that Astral Kind offers, which include body and face scrubs, bath salts, lip scrubs and balms, face masks and even body butters.
Some of the products
“The bestseller is the aloe vera gel, which costs Rs 470 for a 120 gm jar. This is such an in-demand product that one of my clients has a standing instruction of sending her two bottles every month. She says it has done wonders for not just her skin but also her hair and cuticles,� says Ankita.

Intraday stocks under 50 NSE India Twitter of India

Vote Up Vote Down

Login to post a comment!