: How mythology and sci-fi are helping China sell its space programme to the world #IndiaNEWS On the morning of June 17, China launched its long-awaited Shenzhou-12 spacecraft, carrying three Chinese

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How mythology and sci-fi are helping China sell its space programme to the world #IndiaNEWS
On the morning of June 17, China launched its long-awaited Shenzhou-12 spacecraft, carrying three Chinese astronauts – or taikonauts – towards the Tianhe core module. The module itself was launched at the end of April, forming part of the permanent Tiangong space station, which is planned to remain in orbit for the next ten years.China’s construction of its own space station stems from the nation’s exclusion from the International Space Station, a result of the United States concerns over technology transfers that could enhance China’s military capabilities. Undeterred by this, China has forged ahead with its own space programmes and alliances. Since, the country has demonstrated that the Chinese “brand� of space technology is reputable and can hold its own in the international arena.An impressive track record of remarkable space endeavours is not the only thing that distinguishes China’s space brand from other national players. The government and related organisations have made concerted efforts to establish a unique “Chinese space culture� alongside the country’s advances in space technology. While the target audience for many of these cultural creations remains domestic, China’s space ambitions are directed at global audiences in a variety of ways.Legendary beginningsPerhaps the most obvious example of this is the naming of these programmes after China’s...Read more

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