: IIM-A Grads Help Farmers Increase Income by 40%, With Personalised, Real-Time Inputs #IndiaNEWS #Agriculture With a user base of more than 8. 5 lakh farmers, Gramophone, an Indore-based agri-tech

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IIM-A Grads Help Farmers Increase Income by 40%, With Personalised, Real-Time Inputs #IndiaNEWS #Agriculture
With a user base of more than 8. 5 lakh farmers, Gramophone, an Indore-based agri-tech startup, has begun the process of monetising its unique farm advisory service.
(Image above of co-founders (L-R) Ashish Rajan Singh, Tauseef Khan, Harshit Gupta, Nishant Mahatre. )
In the past few months, small and medium farmers, largely from Madhya Pradesh, are paying Rs 500-Rs 1,500 (per season per crop) for what the startup calls — “premium agronomy intelligence�. As a result, they’re increasing their yields by 40 per cent more than the standard. Since they launched this premium service in April 2021, more than 3,000 farmers have subscribed to it. Out of its 8. 5 lakh farmer-user base, and more than 1 lakh are also buying farm inputs from them.
Explaining the kind of inputs provided, Gramophone co-founder Tauseef Khan tells The Better India, “As part of our advisory service, we collect soil samples from farms through our on-ground partners and test them. Based on that testing, we build an entire profile of what sort of fertilizer or nutrition a farmer needs to apply on his farm. We offer personalised nutrition schedules for farmers based on these soil tests and are working with research institutes to develop more personalised nutrition recommendations for farmers, besides information on weather conditions, some government schemes and mandi prices. �
He adds, “It’s very important to maintain the health of the soil. In the event of a lack of microbial activity in the soil, the absorption of various nutrients is not very fast. No matter how much fertilizer you apply, the crop will not be able to absorb it. So, we introduce farm inputs to farmers, which can help address this concern and reduce their requirement of fertilizers and overall expenses. �
They have converted this system into a product and have given farmers recommendations based on pests and diseases that are likely to emerge across the cropping season.
“As soon as we punch in all the necessary farm-level data, an automated recommendation engine that we developed guides the farmer through the right notifications and IVR calls and SMSes suggesting what needs to be done on the ground. Farmers can either reach out to us on the app or call us on our toll-free number. We have onboarded agricultural scientists to assist farmers with queries. We provide all these through a data-driven, full-stack technology platform that makes farming intelligent on our simple Gramophone Krishi Mitra app (available in English and Hindi), enabling farmers to earn more,� he explains.
The startup has also added certain other services like an ‘Amazon Prime’ for agricultural inputs like pesticides, fertilisers, seeds and other products for soil nutrition.

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