: Vicks brings back #TouchOfCare to honour doctors #IndiaNEWS #Campaign Spot In the third edition of #TouchOfCare, a tribute to the Doctors’ community across the nation, Vicks underscores the powerful
Vicks brings back #TouchOfCare to honour doctors #IndiaNEWS #Campaign Spot
In the third edition of #TouchOfCare, a tribute to the Doctors’ community across the nation, Vicks underscores the powerful impact of care through the real-life extraordinary story of the late Dr. Dnyaneshwar Bhosale.
Vicks, a brand synonymous with family and care, today launched the third edition of its iconic #TouchOfCare campaign series, on the eve of National Doctors’ Day 2021. The past year has been challenging for many, and it is our Doctors who have carried us on their shoulders of hope, by selflessly caring for us and our loved ones.
The third edition of #TouchOfCare, a tribute to the Doctors’ community across the nation, underscores the powerful impact of care through the real-life extraordinary story of the late Dr. Dnyaneshwar Bhosale. The film takes viewers on the inspiring journey of Dr. Bhosale’s selfless acts of care, as he left no stone unturned to ensure many less fortunate children received life-saving medical attention during the pandemic. Gone too soon, Dr. Bhosale left behind his wife, kids, and his dreams of building his own pediatric hospital. The film is a solemn reminder that like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic leaving their families and dreams behind.
In addition to sharing Dr. Bhosale’s inspiring story, Vicks has also pledged to support Mrs. Bhosale to help build a pediatric hospital in memory of her husbands extraordinary acts of care. Committed to making a meaningful difference and step up as a #ForceforGood, Vicks continues to support India’s fight against Covid-19 through P&G’s Suraksha initiative. Under this initiative, P&G recently contributed towards 1 million vaccination doses for 5 lakh citizens in partnership with state governments and local authorities.
Himanshu Tewary, Senior Director and Category Head, Personal Healthcare at Procter & Gamble said, “Our doctors have given a new meaning to humanity during these challenging times, and their selflessness deserves lifelong gratitude. Vicks #TouchOfCare is a reminder of the extraordinary acts of care, courage, and bravery of each one of our doctors, those with us, and those who we have lost. As a society, it’s time to rise together and give back to our doctorp&H[][] H܈[ ^H]HۙH܈ [݈ݙYۙH ٝ[ ZXؙِH܈[][ۜ YK8[ XYМ[YNX[Xx& Xوؙx)Z^H ]Zܘ[X[ؘ[Y[ XX[ܙH[Y[Y 8'XXوؙH[ ^Y[H ]ܛH [HH Y ۈ H[ [XH[][]Y[݈ Y] K
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