: A look at India Inc’s PSA moment to eliminate COVID-19 vaccine hesitancy #IndiaNEWS #Indian Social Media In a bid to encourage the masses to get vaccinated, Indian brands have come forward to spread

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A look at India Inc’s PSA moment to eliminate COVID-19 vaccine hesitancy #IndiaNEWS #Indian Social Media
In a bid to encourage the masses to get vaccinated, Indian brands have come forward to spread awareness around vaccination drives through initiatives and campaigns that urge users to get jabbed.



After waves of COVID-19, vaccination is the only way forward for a better tomorrow. However, looking at the sizeable amount of administered vaccines to date compared to the vast population of the country, it is evident that the hesitancy towards the COVID-19 vaccine looms large. Identifying the gap, vaccination campaigns by brands have taken it upon themselves to educate people about the significance of getting jabbed and why its the need of the hour.



A number of factors including misconceptions around COVID-19, lack of awareness, unavailability of slots and vaccine stocks, and technological divide amount to fewer people getting vaccinated. Indian Inc. is actively contributing to tackling the issues and eliminate vaccine hesitancy. From introducing in-app vaccine slot booking options to incentivizing vaccine takers to creating challenges for consumers to partake, Indian brands like Paytm, Kamdhenu Paints, Godrej, and Tata Tea have rolled their sleeves to get people to the vaccination centers.



Paytm #GetShotGo



The Vaccine Finder is one of the many services that Paytm has started as part of its COVID-19 relief measures. The company claims that over the last several weeks Paytm users have booked vaccination slots via the Paytm app. It had earlier launched advanced filtering options for its Vaccine Finder that help the user generate personalized leads including information such as the type of vaccine available and the fee charged for it.

















Paytm came up with the #GetShotGo anthem to encourage the masses to get vaccinated. To ensure the message reaches everyone across India, the anthem has been launched in several regional languages. To create awareness about vaccination Paytm has taken the campaign to various platforms including social media portals as well as print ads in leading newspapers across different regions.  



MakeMyTrip



MakeMyTrip rolled out new functionality on its mobile app to allow customers to book their vaccination slot through its app, download, and link the vaccination certificate to their profile to avail of special travel offers. The initiative is a step towards supporting vaccination drive while making travel hassle-free and more rewarding for vaccinated travelers.

















Kamdhenu Paints



Kamdhenu Paints announced the launch of a social media campaign #ProtectionHaiZaruri that talks about the importance of protection from COVID-19 with vaccination and Exterior Walls with Kamdhenu Exterior Emulsions.

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