: Marketing an office in the WFH era: A look at WeWork marketing strategy #IndiaNEWS #Strategy Reviews As the definition of the term office changes and the demand for hybrid workspaces rise, we take
Marketing an office in the WFH era: A look at WeWork marketing strategy #IndiaNEWS #Strategy Reviews
As the definition of the term office changes and the demand for hybrid workspaces rise, we take a look at how WeWork India has been marketing office in a world pivoted towards work from home. A look at the WeWork marketing strategy.
Reports suggest India’s flexible office space will grow by 10-15 percent y-o-y over the next three years. With the pandemic, flexible working set-ups are pegged to take prominence with coworking spaces playing an important role. As the very definition of an office changes, we take a look at the WeWork marketing strategy understanding how they use social media to cater to a diverse audience.
A Blanket Campaign
Co-working spaces have gained a foothold in India for a decade, now. With COVID-19 rose the need for a hybrid-workspace model. In line with this thought, WeWork released its campaign, ‘When Plans Change, Plan With WeWorh&pYۈ H [][H[ Y] Hو H Xˈ[XYو XZ[X] Hܚ[H ] X][ۜ H][ KY[H[ZYۈ XY ۈ[[[ []XH^ Y[XYH [H [H H YX] HXو H[ZYۋUܚYY Y XHX] X]H H Y XK Y][Y[ ۙHY HX؞HZ[ ]܈ H ][ 8'HوYXHZ[ [ZYۈ Y ] [H ܚ[HYHٙٝZ[^X[] K] []HXH X]H H[ K X[[X[ۜXܘ][ۜ [ X]] H ]YH ܚ[H [݈Yۘ]Y ܚXK8HUܚ ۈ ZY X][ [[][X][ۈ XUܚ[Y H[X[X][[ H M YH[ [ H ][XHܛ [ Hۘ و^XH ܚX []] [ YH[ H[X[X] [ H[]X[ [ [و H[ ؙ Y X][ H]YY[X] ]Uܚ [ ܈ [X]] ٙ[ X ٙH XY ؙ Y[[ٜ܈Y]ܚٜ]܈[و[ ^ˈ8'ۘH ] XY H ]ZX H[ݙY ؙ ][[Y[Y[ۈ[݈ X[ ]ܛ H ۈY ˈ]ՒQ LNK] H Hو ZX][ ]YH[ H X]Y[[][X][ۈ [YH[Y ˈH و HUܚX][ ]YK H[YY ] ٙ[[ وYY Y] KYۋ[ X][[[Y[ ][[[ۈ X [ []^Y] Y[[[ [X[]ܚY X X[Xˈ'[ۙ ] HY][YYXK Y][ۘ[X][[ [ [ ]Hو[]ؙ[XX[ H [ HH[[H]] H[ H[YH [ Hۈ] 8 H ۈY ˈ
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