: IPhone 13 campaign launches with a tint of Bollywood #IndiaNEWS #Campaign Spot iPhone 13 launch campaign has got all the Bollywood buffs grooving over the Dum Maro Dum tune revisited in the background

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iPhone 13 campaign launches with a tint of Bollywood #IndiaNEWS #Campaign Spot
iPhone 13 launch campaign has got all the Bollywood buffs grooving over the Dum Maro Dum tune revisited in the background score of the now trending ad. Apple licenced Saregama Indias retro song for the same.



Apple recently announced new models in the iPhone13 lineup. The product launch in California caught everyones attention consumers, memers, and brands. With the launch of their new series, came the launch campaign much to the surprise of Indians and Bollywood lovers all over the globe. Remixing the tune and song of the popular track, Dum Maro Dum has gotten the socioverse grooving. Apple licensed and used Saregama Indias song Dum Maro Dum first featured in the 1971 movie, Hare Rama, Hare Krishna.



Composed by R.D. Burman dearly known as Pancham da, the retro song has been recreated many times.

















Back in 2018, Apple used a R.D.Burman song in an iPhone ad the 2018 iPhone X ad that featured Meri Nazar Hai Tujh Pe from The Burning Train, a 1980 Bollywood film. Blurred Records was the record label in that case and they confirmed getting the license to the song.



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The recent Apple campaign has used Footsies 2015 song Work All Day. Sukh Knight, the producer of the track was asked by Apple to create a new version of the 2015 song. Footsies track also had a licensed portion of RD Burmans Bollywood classic tune Dum Maaro Dum.



Indian songs and artists have been getting their due diligence in global content pieces lately. With the new campaign, iPhone manages to keep the streak of intriguing launch campaigns alive. The post iPhone 13 campaign launches with a tint of Bollywood appeared first on Social Samosa.

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