: This beauty brand aims to give sustainable support to children #IndiaNEWS #IANS Life By IANSlifeNew Delhi, Oct 18 (IANSlife) Children are among the biggest victims of Covid-19. According to The National

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This beauty brand aims to give sustainable support to children #IndiaNEWS #IANS Life
By IANSlifeNew Delhi, Oct 18 (IANSlife) Children are among the biggest victims of Covid-19. According to The National Commission for Protection of Child Rights, over 1 lakh children have lost one or both of their parents during the pandemic, leaving them orphaned partially or entirely or abandoned by relatives. The crisis is having a profound effect on the well-being and healthcare of children. Additionally, children living in child care institutions and centres are impacted due to a lack of essential items such as dry rations, personal care products and medical facilities. The disruption of education caused by Covid-19 is adversely impacting education wherein children cannot cope up owing to a lack of adequate online education tools and digital infrastructure.
The Body Shop India, an activist and global beauty brand, held a virtual event to introduce #LightALittleLife . The initiative is aimed to provide sustainable support for children who have lost their parents, caregivers and family livelihoods due to the pandemic. The launch event was joined by actor, Sanya Malhotra as the Chief Brand Advocate. Light A Little Life aims to support such disadvantaged children impacted by Covid-19. It has partnered with Miracle Foundation India to provide vital education and healthcare support for these children. This initiative will provide school supplies, coaching, tutor support; internet connectivity for online learning; timely medical tests, prescriptions, supplements; access to quality healthcare inclusive of emergency healthcare.
Shriti Malhotra, CEO, The Body Shop India, said, We need to build programs to create impact at the grassroots where it is needed the most. When looking into a cause as sensitive and delicate as children who have lost their families due to Covid it becomes crucial that we are open to conversations that help us understand the problem and build a program that makes a difference to help these precious little lives. Our conversations today will be the main source of our collective actions varied thoughts, voices and contributions are what can really bring about collective change so all of us, in our capacities can contribute to creating a more just and equitable future for these children.
Sanya Malhotra, Chief Brand Advocate, passionately shared her insights. I believe that change starts from within ourselves and our own surroundings. Fortunately, I have had the opportunity of portraying strong female characters in my field of work, thus prompting the underlying conversations around the role of women in families, the freedom to make choices and gender empowerment in our society. I strongly advocate these conversations about the issues that affect vulnerable children and families.

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