: Ads or no ads? Twitter discusses the sports broadcasting dilemma #IndiaNEWS #Indian Social Media What transpired between India and Pakistan last night is a loss unbearable. But amidst the chaos,

@IndiaNEWS

Posted in: #IndiaNEWS

Ads or no ads? Twitter discusses the sports broadcasting dilemma #IndiaNEWS #Indian Social Media
What transpired between India and Pakistan last night is a loss unbearable. But amidst the chaos, viewers also expressed disappointment towards one more element – Ads that allegedly added to the mere misery of the match.



Call it the lack of zeal for the moment or high on over-confidence, team India’s performance against Pakistan came as a shock. All in all, its just a match! However, what bugged the viewers apart from Indian batsmen’s recurring wickets and Pakistan’s ‘null’ were the ad breaks advertisements that interrupted their watch.



The great debate started when popular sports presenter Gaurav Kapoor tweeted a survey question asking how much would the viewers pay to watch cricket without ad breaks?








Survey question. How much would you pay to watch cricket without ad breaks? Let’s say an entire World Cup. — Gaurav Kapur (@gauravkapur) October 24, 2021








The tweet was soon hoarded with a slew of responses from Twitterati echoing similar sentiments. A few targeted Disney Plus Hotstar for the ads even after paying for the premium subscription while others took jabs at the broadcaster for targeting commercial gains leading to the hindrance of watchability for the consumer.








I have a paid premium Hotstar subscriptionstill getting bombarded with ads— Saravana Kumar (@Saravana_KumarK) October 25, 2021





Shouldnt people who have paid for premium services already like Hotstar should have it without breaks? @DisneyPlusHS @StarSportsIndia — Abhay chaturvedi (@chatabhay32) October 25, 2021








A lot of viewer sentiments conveyed that ad breaks serve nothing less than invaders amidst an intense watch experience like the match last night. Some termed them as ‘forceful; to watch the commercials play between overs which aren’t even relevant to them.








Ads have slowly and steadily captured so much surface area of cricket over the years and no one is shouting "go away"in good old days when cricketers chit chat after the overs was fun (not many ads). . worst is we want to watch the game but are forced to watch mostly ads. — Kalpesh Rathod (@rathodk13044513) October 25, 2021




Also Read: Brands capture the nation’s mood with IndvsPak match creatives




We cant do without the commercials, that we understand. Whats frustrating is that ads coming at important times, takes away the seriousness. The timing hilarious India under the pump, ad shows Kohli advising on career goals !!! Why cant AI be used to sort out the milieu. — Arijeet Palit (@palit_arijeet) October 25, 2021





More than the ads, it hurts when the batsman who just got out appears in the ad after his wicket.

Intraday stocks under 50 NSE India Twitter of India

Vote Up Vote Down

Login to post a comment!