: Caselet: How Jio’s 5-year anniversary Twitter campaign roped in brands as influencers #IndiaNEWS #Case Studies On completing #5YearsOfJio the brand rolled out a campaign video on social media to
Caselet: How Jio’s 5-year anniversary Twitter campaign roped in brands as influencers #IndiaNEWS #Case Studies
On completing #5YearsOfJio the brand rolled out a campaign video on social media to narrate the journey from digital evolution to revolution in India, reconnecting with the consumers and vendors, using brands as influencers.
The 5-year anniversary campaign video published by Jio triggered conversations on Twitter where brands like Google, Netflix, Zomato, Disney+Hotstar, Amazon Prime, PhonePe, Samsung, and Tinderparticipated as brand influencers. The case study takes a look into the campaign execution and results as Jio roped in various brands as influencers.
Category Introduction
Currently, India is the world’s second-largest telecommunications market with a subscriber base of 1. 16 billion and has registered strong growth in the last decade.
The total number of internet subscribers is 778. 09 million as of March 2021. The total subscriber base of the telecom market in the country stood at 1,201. 20 million as of March 2021.
Reliance Jio held the highest share of subscribers, at over 35 percent, in the wireless network market across India at the end of 2020. The company had over 411 million subscribers during the same time period. There were over one billion wireless mobile subscribers across India at the end of 2020. Reliance Jio is the largest telecom brand in the country with 436M active subscribers.
Summary
In line with the companys objective of “Keeping India Connected, Always, Reliance Jios social pages talk about the digital accessibility that Jio offers to India along with the impact created on the lives of the Indians through the power of the internet.
The campaign aimed at celebrating Reliance Jil&
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