: LinkedIn Creator Mode to now offers access to Live Video and Newsletters #IndiaNEWS #Industry Updates LinkedIn creator mode now offers access to live video and newsletters. Starting this month LinkedIn

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LinkedIn Creator Mode to now offers access to Live Video and Newsletters #IndiaNEWS #Industry Updates
LinkedIn creator mode now offers access to live video and newsletters. Starting this month LinkedIn will be gradually rolling out the following access to members.



As a part of the updates to the LinkedIn Creator Mode, below are the new features that will be rolled out.



Live video: With live video, creators can broadcast content directly to their profile so they can interact with the audience in real-time, drive deeper engagement and establish thought leadership. Newsletters: As a newsletter author, creators can regularly distribute content on a topic they are passionate about. Plus, ensure that their content is seen with automated email and in-app notifications. Get Discovered: Creator mode continues to help potential followers find content across LinkedIn. With the mode on, creators are eligible to be featured as a suggested creator to follow.



This update wont affect creators who already have access to Live Video and Newsletters but they can turn the Creator Mode on to highlight the content and the topics they speak about. LinkedIn Live is not available at this time for members and Pages based in mainland China.















Live Video



LinkedIn live enables creators to stream live videos to the audience from their profile itself. Depending on your level of experience, you can choose to go live in a few ways. One, creators can select from LinkedIns Preferred Partners Restream, Socialive, Stream Yard, Switcher Studio, and Vimeo. Alternatively, you can choose LinkedIns Certified Partners and for those who want to connect directly to an encoder or streaming software like Zoom or WebEx, simplify going live with the platforms custom stream (RTMP) tool.



Once you’ve determined the right tool for you, visit the Resource Hub for all the troubleshooting and technical documentation you might need, including going live with a 3rd party broadcast tool or custom stream.



Live Video Best Practices 



As a creator, here are a few best practices that one should follow to stay at the top of the game.



Be prepared –-  have a good grasp on the subject matter and the format the broadcast. Be authentic — audiences respond best to genuine, relatable content.   Be consistent — set a cadence for when you plan to go live. Consistency helps set the expectation amongst your audience for when they should see new content.  Be flexible — if something unplanned happens while live, respond to the situation in real time to uphold the authenticity of your stream. Be engaged — treat your digital audience as if they’re actually in the room with you. Make it a point to monitor the comments and reactions so you can respond when appropriate to help build that deeper connection with your audience.

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