: In China, luxury brands are finding out that making deals with influencers can earn them dislikes #IndiaNEWS French cosmetics giant L’Oréal has been going through a massive retail row in China after
In China, luxury brands are finding out that making deals with influencers can earn them dislikes #IndiaNEWS
French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere.Influencers Austin Li Jiaqi and Wei Ya regularly reach tens of millions of shoppers on their two e-commerce livestreams, and the November 11 “singles day? festival has become one of their most eagerly anticipated broadcasts. This year, among the many products they were each selling on that evening was the supposedly special offer of batches of 50 L’Oréal masks for ¥429. But it emerged shortly after that the same deal was available direct from L’Oréal for ¥258.Li, known as China’s “lipstick kind܈X[] H [Xو Xۛ[K[ZKHܛY H [YH H [و[x&]Z][[وY Y XZ][H [YوZ[ H[ ː[ Y[ٜYYYˈY8&SܰX[Y[[YYX][ H ^H] [[]H H YY HX H[ Y[ٜ ZY ^H [ۙو H H[x& X ˓8&SܰX[Y[ۙYY] [ ݚYH[][ۋ[H ][Y[ H[H[YY] 8'ݙ KXY[ܙH
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