: L&T Realty highlights trust and relationships in its new campaign #IndiaNEWS #Campaign Spot Conceptualized by Contract Advertising, L&T Realty has released its latest campaign film ‘Kitaab’

@IndiaNEWS

Posted in: #IndiaNEWS #Campaign

L&T Realty highlights trust and relationships in its new campaign #IndiaNEWS #Campaign Spot
Conceptualized by Contract Advertising, L&T Realty has released its latest campaign film ‘Kitaab’ that attempts to bring alive the brand’s legacy of trust through a heartfelt story.



Buying a house is a once-in-a-lifetime decision and people need to put their hard-earned money on someone who they can trust because of years of expertise in construction. This is the foundation on which the narrative for L&T Realty latest campaign has been built.

















Also Read: Inside Edge Season 3: A marketing strategy focussed on sustainable engagement



Conceptualized by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, the L&T Realtys recent campaign aims to showcase how a closeted writer who has not had a chance to show the world his writing skills ends up as a neighbor with a Film Director who trusts him enough to surprise him with a big break.



The analogy is with L&T Realty who understands the needs of the home buyer and the trust they put in the brand which encourages L&T Realty to deliver much more than just a home.



Ayan Chakraborty, EVP & General Manager, Contract Mumbai, said “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this  narrative.�



Rahul Ghosh, SVP & ECD, Contract Mumbai, said “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behavior, and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.�The post LT Realty highlights trust and relationships in its new campaign appeared first on Social Samosa.

Intraday stocks under 50 NSE India Twitter of India

Vote Up Vote Down

Login to post a comment!