: Social Throwback 2021: The year Facebook became just a social media platform #IndiaNEWS ##SocialThrowback Facebook is no longer a tech parent company, its just another social media platform — one

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Social Throwback 2021: The year Facebook became just a social media platform #IndiaNEWS ##SocialThrowback
Facebook is no longer a tech parent company, its just another social media platform — one that spent 2021 potentially shaping the beginnings of a post-pandemic world.



2021 was an explosive year for Facebook — starting with an intense situation where the platform joined other social media platforms in restricting the access of the President of the United States. With this, Facebook joined the ranks of several other social media platforms in putting across a strong message that policy violations were more important to them than political powers. At the same time, several allegations came up against the platform from time to time, ranging from misuse of data to toxic targeting of children.



On the corporate end, the companys identity was changed drastically. The platform also played a key role in building the foundation of what could be called a post-pandemic world, giving people the tools to be informed, imagine and express their emotions. Here, we document the key highlights of 2021 for Facebook.



Meta is Born



One of the biggest updates in Facebooks history came about this year. The name is no longer the corporate identity of a group of apps and services — its simply a social media platform. Its successor, Meta, is a social technology company, which will go forth and build metaverse, a virtual reality world that blends online social experiences with immersive experiences. In terms of corporate structure, it was decided to include Facebook, Instagram, Messenger, WhatsApp, and other services under Facebook Reality Labs — a separate reporting segment in the quarterly earnings report.



Facebook Messenger Turns Ten



2021 was a milestone for Facebook Messenger, which completed a decade of existence. The OG DM, if you will. Over the years, Facebook has tweaked the service quite a bit, giving it enough strength to stand the tests of time (and a flurry of messaging apps). Several new features were launched to celebrate the occasion. These included poll games in group chat, cash gifts to send friends real money (for users in the US), birthday chat theme, 360 background, AR effect, birthday song as soundmoji, message effect, and a Messenger is 10! sticker pack.



Redesigning the Settings Page



Facebook revamped the Settings Page in 2021, making it easier for users to locate and/or search relevant options with ease. Though a basic step, it was an important one, for it gave users more control over managing their experience on the app/mobile web. Effectively, Facebook Settings were collated into six main categories: Account, Preferences, Audience & Visibility, Permissions, Your Information, and Community Standards & Legal Policies.

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