: By creating a false demand for fresh looks, fast fashion is hurting the environment #IndiaNEWS When Nitya Chandrashekhar’s mother decided to throw away her decade-old Banarasi silk saree, Nitya decided

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By creating a false demand for fresh looks, fast fashion is hurting the environment #IndiaNEWS
When Nitya Chandrashekhar’s mother decided to throw away her decade-old Banarasi silk saree, Nitya decided that she wanted to repurpose it. “The saree had silver work on the border and I did not want to give it away,� she said. She upcycled the saree for her brother’s wedding, and it lasted for another decade until 2019, by when the saree was torn beyond redemption.“Every saree is a six-seven metre piece of cloth, which, if not utilised to its maximum capacity, is just adding to waste,� Nitya told IndiaSpend. “If you are bored of a saree, why to throw away the cloth when you can always change the design.� Nitya is the founder of Mumbai-based Anya Designs, which upcycles waste sarees to create new clothes. More than 1 million tonnes of textiles are thrown away every year in India.For Nitya, we make too much and buy too much, and so she has incorporated a zero-waste process in her work to minimise wastage in clothes production. Like her, several designers have been exploring ways to upcycle textile trash into fashion items, to shift people’s attitude towards fashion consumption.This is important for India, among the top five apparel manufacturing markets and one of the top global hubs of manufacturing of fast fashion garments that...Read more

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