: Social Throwback 2021: Twitter adjusts gears to take off under new leadership #IndiaNEWS ##SocialThrowback From stepping up against the US President to getting a new CEO, 2021 brought a lot of chaotic

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Social Throwback 2021: Twitter adjusts gears to take off under new leadership #IndiaNEWS ##SocialThrowback
From stepping up against the US President to getting a new CEO, 2021 brought a lot of chaotic calm for Twitter. Here are the highlights.



Twitter was the first platform to take action against the social media presence of the then US President, Donald Trump. Other platforms such as Facebook had followed suit. It was one of the bravest decisions taken by the company, something for which they got both praise and flak. At Twitter, 2021 was a year of two key exits — Jack Dorsey quitting as CEO and India MD Manish Maheshwari exiting to build his ed-tech startup.



This year, the platform has taken various steps to amp up experiences on the platform — including redesigning the UI, making it easier for people to read threads, and inking deals with ViacomCBS and Sony Pictures Network India to expand the horizons of marketing and content on Twitter. The company has also tried to create more avenues of monetization for creators, especially in the audio space.



Change In Leadership



After 16 years at the helm of operations, Jack Dorsey resigned from Twitter as CEO this year. It was a landmark decision in the history of Twitter, with the founder stepping out to ensure there were no hurdles in its expansion plans and story. Previously the CTO, Parag Agrawal was unanimously appointed the new CEO. Dorseys decision to exit the company he built was driven by the idea that founder-led companies tend to fail. He wants Twitter to be free of his influence and direction — to grow in a way he couldnt have imagined.



Bidding Goodbye To Fleets



A little over a year after its launch, Fleets were discontinued by Twitter this year. Though people love visuals on Twitter, the ephemeral nature of Fleets didnt get the numbers they had hoped. It did bring them lessons, which Twitter hopes to use in the years to come, to develop experiences in sync with the expectations of their users. Looking at other platforms increasing how they leverage vertical video and snackable content, Twitter had launched Fleets almost as a reaction that almost screamed FOMO. However, it simply didnt work the way Reels and Stories do for Instagram, making the feature redundant enough for the platform to bid it goodbye.



Improving Readability of Threads



Over the last few years, threads have become popular on Twitter. They reflect the collective appetite of users to read long-form content on the platform — as long as its interesting. This year, Twitter acquired Threader to improve the thread-reading experience as part of the Reader Moder on Twitter Blue. Available as a native experience on Twitter, Threader will make it easier for users to access a text-focused, distraction, and ad-free reading experience.

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