: Social Throwback 2021: Snapchat shines under Spotlight in the Indian market #IndiaNEWS ##SocialThrowback From rolling out a localised campaign to launching several new lenses, Snapchat spent 2021

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Social Throwback 2021: Snapchat shines under Spotlight in the Indian market #IndiaNEWS ##SocialThrowback
From rolling out a localised campaign to launching several new lenses, Snapchat spent 2021 spreading its roots deeper in India.



A pioneer in integrating AR into daily social media usage in unique ways, Snapchat is a platform like none other. Its known for its lenses — something the platform never misses an opportunity to leverage. Rolling out the Kholo Snapchat campaign, Snapchat upped its game to familiarise Indian users with their best products through 2021. They expanded opportunities for creators to monetise their content on the platform. They also introduced new lenses to make it fun for people in India to learn new languages — in an attempt to make inroads into their hearts and lives.



Snapchat Kholo



Snapchat has released the Indian version of the Open Your Snapchat earlier this year. Aimed at showcasing the power of Snaps camera with a pinch of contextually-relevant local humour, the Snapchat Kholo campaign featured a range of quirky and immersive lens experiences for Snapchatters in the country. Previously, the campaign had been rolled out across the US, UK and Mexico.



Under The Spotlight



Designed to entertain the Snapchat community, Spotlight brings together the best of Snaps, tailored to the users preferences and favourites. Snaps submitted to Spotlight must follow the platforms guidelines for further distribution. The content is moderated and doesnt allow public comments. Spotlight is essentially an entertainment platform for user-generated content within Snapchat. It was rolled out in India, Mexico, and Brazil this year — after being launched in 11 countries earlier.



Public Profiles For Brands



Snapchat introduced public profiles for businesses this year, enabling brands to create content and engage with fans with ease. A public profile gives an account the ability to have an organic presence on the app and house all their unique content in a discoverable place. They can also showcase Lens AR experiences and share shoppable products. Brands would also get access to mobile and web management tools through Business Manager to collaborate with team members, manage content and review additional analytics such as story views, views from subscribers v/s non-subscribers, subscribers gained, and engagement.



Learn A Language



To make it fun and easy for users to learn Indian languages such as Hindi, Marathi, Bengali, Punjabi, Telugu, and Kannada, Snapchat launched Learn Language lenses this year. Created by Atit Kharel, these lenses combine augmented reality and machine learning to recognise over 1000 objects and translate their name to the language one is trying to learn in real-time. It was a part of Snapchats efforts to engage meaningfully with Indias digital-savvy youth.

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