: Social Throwback 2021: A year of strengthening monetisation & engagement avenues for YouTube #IndiaNEWS ##SocialThrowback While battling with vaccine misinformation, YouTube continued its effort to

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Social Throwback 2021: A year of strengthening monetisation & engagement avenues for YouTube #IndiaNEWS ##SocialThrowback
While battling with vaccine misinformation, YouTube continued its effort to make the platform lucrative for creators in 2021. Scroll through for key updates.



Even as the attention spans of digital consumers were receding by the minute in 2021, long-form content reigned on Youtube. There is comfort in staying with a topic for a while, absorbing it, and not merely scrolling through. Its not that YouTube isnt putting its best foot forward for short content — they do have Shorts and are constantly upgrading it! While working on bringing more and more creators under the fold of monetisation avenues, YouTube also worked on making the tools to make it possible accessible on mobile, an important step to attract the creators of 2021. They are also trying to make the platform hate-free, an ambitious idea but they do seem to have a plan.



Dislike Counts Dissapear



Taking a step towards creating a safe space for creators and viewers, YouTube made dislike counts private across all videos on the platform in 2021. The users can still use the button but cant see the count of dislikes on the video. The step was in response to the complaints about how people tend to drive up the dislike count as an attack against the creator. The creators can still access the number like other metrics in the YouTube Studio.



Super Thanks & Monies



YouTube launched Super Thanks this year as a means to enable fans to show gratitude to content creators and financially support them. Fans can purchase Super Thanks to express appreciation of the content on YouTube. In return, they get a colourful comment, to which the creators can respond. The benefit of this feature is that it doesnt interrupt the viewing experience — fans can show their love and support while watching the video.



Community Posts For Enagagement



Earlier this year, YouTube gave channels with more than 500 subscribers access to Community Posts. These channels can now upload polls, images, GIFs, and more content types and integrate clickable links and hashtags. The feature was earlier only open to channels with more than 1000 subscribers. The posts thus created appear on the channels Community Tab and can be accessed by viewers on their Home Feed. YouTube intends to eventually roll out this feature for channels with less than 500 subscribers.



YouTube Partner Program: 2 million strong!



Launched about 14 years ago, YouTube Partner Program crossed the 2 million creators mark this year. YPP is YouTubes flagship monetisation initiative. It has ten monetisation features, including advertising revenue, merchandising, memberships, paid brand collaborations, and more. It enables creators to generate revenue with their presence on the video platform.

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