: Navy Doctor Helps Small Businesses Deliver as Fast as Amazon, Builds Rs 55 Cr Brand #IndiaNEWS #Entrepreneurs Before establishing a thriving business in the e-commerce ecosystem, Gurgaon-based Ashivini

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Navy Doctor Helps Small Businesses Deliver as Fast as Amazon, Builds Rs 55 Cr Brand #IndiaNEWS #Entrepreneurs
Before establishing a thriving business in the e-commerce ecosystem, Gurgaon-based Ashivini Jhakar (38) served as a doctor in the Indian Navy for six years.
His work as the lone medical officer at a village in Andaman & Nicobar Islands, during the aftermath of the 2004 Indian Ocean earthquake and tsunami, earned him the prestigious Sainya Seva medal in 2011.
Four years later though, Ashvini founded Prozo, a cloud supply chain company and ‘e-commerce enabler’ that provides small mid-sized enterprises (SMEs), direct to consumer (D2C) brands and enterprises with warehousing, freight and integrated marketplace technology-based solutions.
Based out of Noida, the firm records anywhere between 30,000 and 50,000 business to business (B2B) and business to consumer (B2C) orders every day.
“We’re not like your typical last-mile delivery company. At Prozo, we’re democratising access to warehouses in India. So it doesn’t matter how small a business you have because we help you have the same capabilities as a larger competitor from a supply chain perspective,� Ashivini tells The Better India.
Presently, Prozo has seven warehousing facilities across the country. “Access to our services is possible without spending too much capital or operational infrastructure. With our pay-per-use system, brands pay exactly for what they’re storing at our warehouses. So even if you’re a very small company making, say, Rs 20 lakh of sales per month, you can pay as less as Rs 2 per unit per month of storage,� he says.
As many as 50 SMEs, D2Cs and enterprises avail of this facility at Prozo. “I have always strived to create equal opportunity exposure and in this context, it means enabling brands to place their inventory as close to their consumers. They can then fulfil one to two-day deliveries,� he says.
While it recorded an annual turnover of Rs 25 crore during the last financial year, it is well on its way to achieving its target of Rs 75 crore for 2021-22. “As of this month, we’ve already crossed Rs 55 crore,� he shares.
But under what circumstances did he switch from an illustrious career in the Armed Forces to one in entrepreneurship?

‘Third-generation Army boy’
Ashvini—who presently lives with his parents, his orthodontist-wife and their four-year-old daughter in Gurgaon—was born in Bhurawas village of Haryana’s Jhajjar district. While his mother was a government school teacher, his father was a junior commissioned officer in the Indian Army.
“My grandfather, too, was a junior commissioned officer. Back in those days, India was subservient to the English forces and he had fought on behalf of the UK.

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