: 23-YO Brews Up Startup Success With Hot Chocolate That Empowers Organic Farmers #IndiaNEWS #Entrepreneurs Anuva Kakkar, the 23-year-old entrepreneur behind Tiggle, an Agra-based D2C organic hot chocolate

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23-YO Brews Up Startup Success With Hot Chocolate That Empowers Organic Farmers #IndiaNEWS #Entrepreneurs
Anuva Kakkar, the 23-year-old entrepreneur behind Tiggle, an Agra-based D2C organic hot chocolate brand, has come a long way in a very short period despite the ongoing COVID-19 pandemic. From selling cups of hot chocolate to commuters outside the DLF Phase-3 metro station in Gurugram to starting her brand of hot chocolate powder and selling over 2 lakh cups through 2021, it has been a mercurial rise.
Made of premium cocoa sourced from a 40-acre family-owned certified organic farm near Pollachi, Tamil Nadu, Tiggle today sells three ‘premium’ varieties of hot chocolate powder — Light Hot Chocolate Mix, Dark Hot Chocolate Mix and Jaggery Hot Chocolate Mix. So, how did this entrepreneur from Agra set up her venture in such a challenging time for commerce?
From Farm to Cup: Tiggle Hot Chocolate
A Love for Hot Chocolate
Born and raised in Agra, Anuva grew up in an upper-middle-class household with a father, who is a small business owner and mother, a banker. Upon completing her graduation in business administration in 2019 from Banasthali University, she worked at a startup called Urban Company (formerly UrbanClap) in Gurugram. It was while working there that the idea of starting Tiggle first came.
“Im a lover of hot chocolate. One day, while working in Gurugram, I began craving a cup of hot chocolate. As a fresher starting her professional career, I would have to travel or order from a cafe and just spend Rs 200 on a cup. I could only afford this a couple of times in a month. Instead of figuring out how to budget for my hot chocolate cravings, I thought why not make it at home. This turned out to be a terrible idea because of the lack of quality hot chocolate mixes in the market,� recalls Anuva, in a conversation with The Better India.
Simultaneously, when visiting any 24/7 outlets or any retail store, the only hot beverages she could find on their shelves was tea or coffee. Meanwhile, in the cold beverage section, she would see a variety of products. That’s when she thought about building something new and innovative in the hot beverage section and elevating hot chocolate to the status of tea or coffee.
Following this, the time came to evaluate these ideas and whether theyre worth pursuing. Thats when she began researching and creating her own basic hot chocolate recipe using simple ingredients found in the market. The next step was figuring out whether there was a demand for such a product. Asking friends and work colleagues didnt seem like a good idea at the time because she feared bias in their feedback. She wanted the feedback of strangers.
“So, I bought this large jar from the market, designed and printed a couple of pamphlets, made about 25 cups of hot chocolate, bought some disposable cups and decided to sell them for Rs 30 a cup outside the DLF Phase-3 metro station, a popular point of commute for employees from different companies making their way home.

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