: A plate full of social media: How Food trucks leverage the medium… #IndiaNEWS #Indian Social Media Social media marketing has been an important part of food trucks marketing blueprints mainly to

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A plate full of social media: How Food trucks leverage the medium… #IndiaNEWS #Indian Social Media
Social media marketing has been an important part of food trucks marketing blueprints mainly to create awareness around their upcoming locations, new trendy cuisines, and keeping up with the digital wave.



“I may not do everything great in my life, but Im good at this�, said Carl Casper as the Head chef in the movie Chef. While the hero was the Food Truck which takes Carl away from the mayhem of his career towards a dream sojourn of creating delectable dishes, the social media marketing push by his son, Percy, was one of the secret sauces for his success and a key highlight of the film.



‘The Chef Show’ on Netflix, based on a similar theme also brought to light the relevance of content marketing to help small businesses reach consumers and expand with relevant engagement in a short period.  



Food trucks have been around the world since the 1800s and its quite prevalent in western countries with India racing ahead in embracing the concept. According to reports, the mobile kitchen or the food trucks’ businesses in India are increasing at 8. 4% y-o-y. We take a look at the social media marketing trends and tactics used by popular food trucks and how their communication is as delectable as the sumptuous dishes served.



Food Trucks Social Media Marketing 



Reportedly, Food Trucks in India started back in the 1970s in Delhi. Initially, the food vans approached traditional marketing tools such as word-of-mouth. However, with the digital evolution, the fraternity started leveraging social media for communications and engagement in varied ways.



While premium food trucks like Lalit India and Marriott Bonvoy on Wheels have dedicated social media Instagram pages to reach out to the audience, local and prominent vendors in Bangalore, Pune, Delhi, Chandigarh, and Chennai are not far behind with interesting social profiles. Here’s taking you through some of the top social media tactics deployed by food trucks in India.



Also read: Inside: The role of recipes & comfort food in MasterChow Social Media Strategy



Branding: Logo & Bright Hues



A prominent element of food trucks is their logo, graphics, and fonts in line with their personality. These are extended to their social media branding as well, integrating their online and offline presence.







View this post on Instagram A post shared by Gypsy Kitchen (@mygypsykitchen)







Visual Appeal Of Food Content



According to data by Digimind, in 2019, Food lovers consumed 4 times more content than the average Instagram user. Instagram has also been an important source to convert leads for up-and-coming food brands with many restaurants using the platform to geo-target their ads.

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