: Crypto Marketing In India – Communicating & engaging to educate #IndiaNEWS #Samosa Snippets Cryptocurrency is a financial instrument currently booming on social media as a topic of discussion.

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Crypto Marketing In India – Communicating & engaging to educate #IndiaNEWS #Samosa Snippets
Cryptocurrency is a financial instrument currently booming on social media as a topic of discussion. With newer brands emerging in this sector, here we explore crypto marketing in India and formats used for promotions.



Cryptocurrency is currently in the infant phase of growing to become an established financial instrument in the country. Despite India reportedly having the highest number of crypto owners in the world accounting for an estimate of 10 Cr investors, the masses have polarized opinions and several are not well-versed enough to initiate an investment; this is where marketing comes in.



Cryptocurrency, as a topic of conversation, has substantially grown since 2013, and the financial value of Bitcoin and Tweet Volume around Bitcoin has grown hand in hand. Finance has overall been a hot topic on social networks, and conversations around cryptocurrency have been known to be one of the most heated ones.



Volatility, credibility, reliance, legality, and more of such factors that impact this instrument have been known to have divided takes. Still, Bitcoin Bros and finance as a genre of content consumption have grown substantially in the last couple of years.



Educating the consumers has been one of the integral objectives in marketing and here we explore how crypto brands in India are marketing their products and services by educating consumers with engaging and entertaining formats.



Memes



Its been a while since the usage of memes transformed from being recreational to commercial, and the format has a proven track record for popularizing brands, products, and services. Crypto brands, however, also use memes to educate consumers.



This dialect of communication on social media and a form of advertising is being used to tutor tactics, share disclaimers, explain hard-to-understand terms, and much more. Whether it is gaining engagement or garnering conversion, or transforming audience to target audience, memes are doing it all.



CoinDCX



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CoinSwitch Kuber



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WazirX



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UnoCoin



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Also Read: Case Study: How Rage Coffee became a part of the thriving cryptocurrency conversations online



Educational Reels



Google recently reported that videos that help consumers learn something new or interesting are more likely to be viewed and engaged with, and Finance is now a popular genre of content consumption.

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