: Amazon shares insights into consumer behavior on Alexa’s 4th anniversary in India #IndiaNEWS #Featured As Amazon Alexa celebrates its fourth anniversary in India, the brand aims to be more accessible,
Amazon shares insights into consumer behavior on Alexa’s 4th anniversary in India #IndiaNEWS #Featured
As Amazon Alexa celebrates its fourth anniversary in India, the brand aims to be more accessible, affordable, and user-friendly in 2022. Here’s a look at the interesting user trends for Alexa in 2021.
Amazon Alexa has turned four in India. From interacting multiple times in the day to sharing popular requests with Alexa Amazon shares statistics of the various demographics it has reached with an insight into consumer behaviour.
According to the report, user requests to Alexa have increased by 68% in 2021 versus the previous year, with more than 50% of the people from non-metro cities.
The report gives further insight into how Alexa has been assisting its users.
Popular Alexa Request & Consumption Patterns 2021
Customers in India interact with Alexa multiple times a day in English, Hindi, and Hinglish. Alexa entertained customers by playing more than 21. 6L songs every day. The popular genres included Kids, Devotional and Regional language for the top 20 songs. From sports, movie dialogues, and word definitions to tough math problems, weather, and the latest stock market updates, customers quizzed Alexa with around 1. 7L questions every dayDuring the peak of the second wave, customers asked 11,500 questions every day about COVID-19 and health and wellness related topicsThe users also loved starting and concluding their days with Alexa by wishing it “Alexa, good mornind[8'[^KY 8ˈ [Y LK
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