: ‘I Used Instagram to Help 50 Artisans Earn for the 1st Time With Their Beautiful Craft’ #IndiaNEWS #Entrepreneurs If this pandemic has taught me anything, it is that you can make grand plans for

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‘I Used Instagram to Help 50 Artisans Earn for the 1st Time With Their Beautiful Craft’ #IndiaNEWS #Entrepreneurs
If this pandemic has taught me anything, it is that you can make grand plans for your life but it might all turn upside down,� says Abhinav Yadav, a resident of Varanasi.
At 22, Abhinav was accepted into ESCP Europe (business school) and was all set to leave when COVID-19 struck. It was during this time, in March 2020, that Abhinav started considering what he could do with the time on hand.
Speaking to The Better India, he says, “I have always been academically bright. Wanting to pursue my Masters’ was an obvious step forward for me. Although COVID-19 was a dampener in that sense, it made me rethink my plans and look for alternatives. While in hindsight it has been great, I am not sure I felt this way when it was all happening. �
During this period, Abhinav says that there was a constant tussle between his heart and mind. “Dil ki sunu ya dimaag ki (Should I listen to my heart or my mind?) I thank my stars today for having gone with my heart and taking the plunge into becoming a content creator. �
Having started as a content creator on Instagram, Abhinav today runs an online store showcasing the works of local artisans from Varanasi.
The cane baskets.
Having started with a borrowed investment of Rs 5 lakh from his parents, he is proud that the venture is making a revenue upwards of Rs 2 lakh month on month.
Giving Wings to My Artistic Side
Abhinav’s artistic side had taken a backseat as he was pursuing engineering. “I started an Instagram page where I would put out Do-It-Yourself (DIY) videos initially. I was always a plant parent and my Instagram page was an extension of that passion. Also, with the lockdown being imposed, I did not have anything better to do with my time and energy,� he says.
Content creation came naturally to Abhinav and he says that unlike others in the field, he never had to try hard to come up with ideas for his videos. “I worked at my own pace and put out content that I enjoyed making. None of these videos followed any structure or schedule. It was never a chore for me. Perhaps that is what worked in my favour,� he adds. Speaking about the videos he makes, he says, “When one is watching the video on their mobile screen, it all looks so easy to do. But trust me the process is slow and extremely taxing. So much goes into getting that good-looking frame in place. Monetising the content is even more difficult – the DIY space is still in its nascent stage. �


 










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A post shared by ABHINAV YADAV | DIY & Plants (@_createyourtaste_)


Within a month of being on Instagram, the page—which had a mix of gardening and home decor videop %YH]HÝ™ˆL›ÛÝٜˈ

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