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: Taproot Dentsu wins creative mandate for BIBA #IndiaNEWS #Industry Updates Taproot Dentsu will create campaigns for BIBA’s 2022 spring-summer collection. The focus will be on the brand’s fresh

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Posted in: #IndiaNEWS #Industry

Taproot Dentsu wins creative mandate for BIBA #IndiaNEWS #Industry Updates
Taproot Dentsu will create campaigns for BIBA’s 2022 spring-summer collection. The focus will be on the brand’s fresh perspective on today’s woman.



Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won following a multi-agency pitch and will be serviced from the agencys Gurgaon office.



As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.



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