: For propagandists in Southeast Asia, TikTok is emerging as a new tool to win elections #IndiaNEWS Scholars and political observers have raised concerns over public opinion manoeuvring on social media

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For propagandists in Southeast Asia, TikTok is emerging as a new tool to win elections #IndiaNEWS
Scholars and political observers have raised concerns over public opinion manoeuvring on social media in Southeast Asia as three countries in the region – the Philippines, Malaysia and Indonesia, are gearing up for elections.Propagandists’ strategic manoeuvring of public opinion on social media remains a dangerous threat to democracy in Southeast Asia. Over the years, strategic use of cybertroopers in Southeast Asian countries has been prominent, especially during the election periods.Political actors have attempted to sway public opinion via Facebook, Twitter and YouTube to push for a political narrative to garner more supporters in the region.Now, TikTok, as the most downloaded app in Southeast Asia would serve as a new strategic tool for propagandists to push for political narrative during the electoral period.How it operatesTikTok provides unique features enabling propaganda to reach a greater public, as its content-sharing model is novel compared to its predecessors, where it does not rely on the number of followers but instead focuses on the content itself.This means anybody who could create “interesting-enough�? content can land on the “for you page�?, opening doors of opportunities for political opportunists to push for political narrative by creating engaging audio-visual content.With its recommended system, radical propaganda could result in extremism among fanatical followers as TikTok would push for similar content to users. This model could create an information...Read more

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