: Brother-Sister Duo Are Solving an ‘Invisible’ Nutrition Crisis With Protein Snacks #IndiaNEWS #Entrepreneurs I do not fit into the conventional startup age group. I am already 37 and a mother

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Brother-Sister Duo Are Solving an ‘Invisible’ Nutrition Crisis With Protein Snacks #IndiaNEWS #Entrepreneurs
I do not fit into the conventional startup age group. I am already 37 and a mother of two,� says Parul Sharma, co-founder of Gladful, an online protein meal and snack company. However, none of this has stopped the ambitions that she harbours.
After having spent close to 15 years across various roles in an American FMCG company, in 2020 Parul decided to take the plunge and launch her label to become an entrepreneur. It was also the time when Parul was toying with the idea of starting something to call her own.
Speaking to The Better India, Parul says, “When my older child was around 10 we found out that he had a protein deficiency. He had had multiple injuries and most of them would take a very long time to heal. Several tests later he was diagnosed with a protein deficiency. This is what kick-started my journey into trying to make nutritious yet tasty protein-filled food for him. �
According to several studies, over 70 per cent of Indians have a protein deficiency and yet this remains a deficiency that does not get spoken about.
Health and Taste.
Protein is known as the building block for your muscles, skin, enzymes, and hormones, and it also plays an essential role in all body tissues. The lack of protein can cause havoc to the body. Protein deficiency often leaves its mark on the skin, hair and nails, which are largely made up of it. It can also result in muscle loss, make you prone to fractures by weakening your bones and take a toll on your immune system.
Parul’s co-founder Manu Sharma, who also happens to be her brother, joined the venture to give it a much-needed impetus. Manu is a chartered accountant and has also been a part of a few startup journeys so far. Having dealt with pancreatic issues and being a juvenile diabetic himself, Manu also understands the need for providing children with good nutritious food options.
“Our parents were sceptical because both Parul and I quit our jobs to start Gladful,� says Manu, adding, “But protein deficiency is a large but invisible challenge that we face and I’m happy that with Gladful, we are bridging the gap. �
Manu Sharma
He continues, “Our job is not just to make protein-filled tasty snacks but also build awareness about enough proteins for kids and families. Teenagers discover skin, hair, hormonal and immunity-related problems frequently. A lot of them are related to inadequate protein intake when they were pre-teens. Gladful wants to change that in years to come, one snack at a time. �
Since its inception in December 2021, the company has already seen an 8x growth and the founders are confident of this number multiplying.
‘Something is lacking in our diets.

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