: LinkedIn unveils global campaign #FlexibleIs to show how flexible working can help #IndiaNEWS #Global Samosa LinkedIn launched a global campaign #Flexiblels, aimed at breaking biases around career

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LinkedIn unveils global campaign #FlexibleIs to show how flexible working can help #IndiaNEWS #Global Samosa
LinkedIn launched a global campaign #Flexiblels, aimed at breaking biases around career flexibility, showcasing how flexibility means different things to different professionals.

LinkedIn launched #FlexibleIs, a global, integrated campaign running across India, the UK, France, Germany, and Australia, which highlights the importance of flexibility in creating a fairer world of work and keeping women in employment.

The campaign aims to break biases around career flexibility and showcases how flexibility means different things to different professionals. Directed by Anne Hollowday, the film showcases inspirational stories from people across the globe, highlighting what flexibility means to them, and encouraging open and honest conversations around the pressures professionals face every day.

The campaign will see LinkedIn bring together influencers, creators, and the community to share what flexible working really means to them, and how it has supported their careers using the #FlexibleIs hashtag.

LinkedIn recently introduced a new ‘career break’ option, giving members a new way to reflect on breaks from work on their LinkedIn Profile and normalize flexible careers.

The launch comes as data continues to show the disproportionate impact the pandemic has had on women. Globally, women’s employment declined by 4. 2% during the pandemic, representing a drop of 54 million jobs, while men’s employment declined by 3%. 1 LinkedIn’s new research of 2,266 professionals in India reveals that 7 in 10 (72%) of working women have either left their job or considered leaving their job due to a lack of flexibility. Findings also show that significantly more women (88%) than men (79%) had to take a pay cut in order to work flexibly, underscoring the importance of flexibility in making workplaces equitable.

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Created with creative agency VCCP, the digital-led campaign will publish advice, insights and inspirational stories on and off LinkedIn to encourage conversations and inspire action across social platforms including LinkedIn, Facebook, Instagram, and Twitter.

Ngaire Moyes, Vice President, Communications and Brand, International, LinkedIn said: “The pandemic brought a revolution in flexible working. And now many professionals, particularly women, rightly don’t want to go back to the way things were as it has improved their lives in untold ways. Our study finds that over half of women have either left their job or considered leaving because of a lack of flexibility. Yet misconceptions and biases remain around flexible work.