: Mother Creates Natural Skincare for Newborn, Earns Annual Turnover of Rs 25 Lakh #IndiaNEWS #Entrepreneurs A girl from Andhra Pradesh’s Guntur village, who lost her father at the age of five and

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Mother Creates Natural Skincare for Newborn, Earns Annual Turnover of Rs 25 Lakh #IndiaNEWS #Entrepreneurs
A girl from Andhra Pradesh’s Guntur village, who lost her father at the age of five and started working at the age of 18, would never have dreamt that she might be an entrepreneur some day.
After her father died, Sekuru Asha was raised by her mother and grandfather. But when the latter passed away when she was 15, she was forced to put a hold on her regular education.
Asha managed to complete her Bachelors in Sociology from an open university, and took up the role of a counsellor. Financial instabilities burdened her even after marriage. In between all this stress, she gave birth to a premature baby, which turned out to be a complicated delivery.
“My family wanted me to deliver a healthy baby the natural way. Before delivery, we used natural products like turmeric to ensure the baby’s health. After her birth, we started using chemical laden powders, oils, and moisturisers. One reason was ignorance, the other was unaffordability of natural products,� Asha, 37, tells The Better India.
When rashes began to appear on her baby’s skin, Asha was finally made privy to the effects of chemical products. She sought help from her husband’s grandmother and his brother who was an Ayurvedic doctor. She also took notes from the ancient recipes of skincare from her grandmother.
Simultaneously, she pursued a course in naturopathy and Ayurvedic cosmetics. The first products she assembled after completing her course were almond extract oil and ubtan powder. “They did wonders for my baby’s skin. I told some friends to use the products as well,� she says.
“They all gushed about how unique and helpful the products were, which became my inspiration to discover more. That’s how Tanvi Naturals was kicked off in 2015, a year after my baby Tanvi was born. In the beginning, all the marketing was through word of mouth,� she explains.
The products of Tanvi Naturals.
“There is an age-old tradition in Indian households that if a family is facing any financial troubles, they accuse the new born baby for bringing bad luck. I heard similar jibes from the people around me. That’s why I named my venture ‘Tanvi’. Now I’m the mother of two babies with the same name,� she smiles.
From Rs 200 to Rs 25 lakh
“My investment to make ubtan powder was just Rs 200. Initially, my focus was just baby products. But several mothers contacted me for items to reduce postpartum hair fall and skin issues. This made me step into ‘mommy’ products too,� she says.
Her business received a sudden outpour of love in 2019 when a newspaper reported on the brand. “I started getting over a 100 calls everyday,� she says.

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