: Cyber Talk: Instagrammers alert! Avoid data theft, scams #IndiaNEWS #Columns Hyderabad: Instagram is one of the world’s most powerful platforms used for photo and video sharing. There are over

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Cyber Talk: Instagrammers alert! Avoid data theft, scams #IndiaNEWS #Columns
Hyderabad: Instagram is one of the world’s most powerful platforms used for photo and video sharing. There are over one billion users on the social media platform, out of which 30 percent are in the 18–24 age group and 32 percent are in the 25–32 age group.
There are many benefits of Instagram: (a) It’s a sales booster: It raises brand awareness, generates leads and builds customer loyalty (b) Showcasing our products and services: The quickest way to reach your fans or customers is to share an image or video (c) Developing customer relationships: Because current generation customers require a lot of attention, we should continue to post quality content, ask questions, provide feedback and acknowledge your customers (d) Drive traffic to your website: It’s a means of promotion to turn followers into website visitors to shop for our products or services (e) Advertising Campaigns: create advertising campaigns to increase visibility and attract new customers.
Being safe on Instagram
• Stalking: (a) Never publish your contact or address details on your social media as it could be harvested and processed for commercial and social engineering purposes. (b) Be sure the access privileges given to apps are truly required for you (c) delete unwanted apps and followers periodically.
• Privacy: (a) Set your GPS, Bluetooth, set passwords and PINs on your phone. (b) Download apps only from App Store or Play Store (c) Consent/expressions should be treated the same way for both offline and online interactions.
• Photo/video: (a) To keep your personal life safe, it is important to ensure no personal stories, no expression of opinions, no swimsuits, etc. , are added as you could be trolled (b) Use watermarks on all your posts (c) Be private and be visible to only friends and family members.
• Set boundaries: (a) Never share personal stories that could shame you in the future (b) Never post anything that could hurt feelings (c) Avoid racist, political and religious comments.
• Protecting your data: (a) Use paid applications, they usually block malware and trackers (b) Use two-factor authentication to protect passwords, email and payments.
Being private on Instagram
In today’s world, life without social media is incomplete. However, there is a drawback of being on social media platforms because of the bad actors and it’s important to find ways to deal with those bad actors.
• Make your account private: Settings >; Privacy >; Account Privacy
• Disable activity status: Settings>; Privacy >; Activity Status
• Block, restrict or report accounts: Setting >; Privacy >; Restricted Accounts
• Monitor comments and stories: Settings >; Privacy >; Comments
• Mute accounts: Account >; Privacy >; Mute
• Location privileges: Settings >; Privacy >; Location Services >; Instagram >; Never
• Limit posts: Settings >; Privacy >; Switch on Private Account toggle
• Less personal ads: Settings >; Ads >; Data about your activity from partners >; Switch toggles off for all accounts listed
• Two factor authentication: Security >; Two-Factor Authentication >; Get Started
• Who can message you: Settings >; Privacy >; Messages >; List the contacts
• Stop syncing your contacts: Settings >; Account >; Contacts Syncing >; Switch the toggle off
Scams on Instagram
It’s easy to create fake accounts and publish fake advertisements.

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