: Opinion: Here’s what’s #Trending in the 0 billion Global Creator Economy #IndiaNEWS #Guest Post Jag Chima, IPLIX Media talks about the Global Creator Economy and how its clout is increasing

Opinion: Here’s what’s #Trending in the 0 billion Global Creator Economy #IndiaNEWS #Guest Post
Jag Chima, IPLIX Media talks about the Global Creator Economy and how its clout is increasing by the day. He also gives insights on the top trends that he believes will dominate the content creation industry in the coming time.

Gone are the days when all we needed was food, water, and shelter to survive. Nowadays, social media, OTT, and content consumption have been added to the list. None of us can imagine our lives without these things as they’ve become pivotal to our existence. Owing to this, the global creator economy has grown exponentially. The pandemic, in fact, aided significantly in its growth. In 2021 itself, it roughly became a billion market. It is further estimated to grow to a 4. 2 billion market in 2022 as more people join this industry.

Investors and venture capitalists have caught wind as well. They have started investing money into creator-focused enterprises and even influencers personal businesses. Year over year, 0 million in venture capital has been invested in these creator ventures, making it one of the fastest-growing industries in today’s day and age. By virtue of this, innovation is taking place at a rapid scale and new trends are emerging on daily basis. In fact, to such a great extent that it’s difficult to keep track. Therefore, with my experience of 10 years in this industry, I’ve identified the top four trends that I believe will dominate the content creation industry in the upcoming year that all of us should keep a close eye on-

Virtual influencers gaining prominence: Theyre rapidly gaining prominence in the influencer marketing ecosystem. With more of them springing up on Instagram every week and driving creative content, more brands are lining up to collaborate with them to participate in this new-age form of marketing. The most popular virtual influencer globally is Ludo Magaluf. In my opinion, this trend is definitely here to stay as it offers innumerable benefits for all the stakeholders with very limited limitations.

Celebrities wanting to become digital content creators: It is an undeniable fact that these days a lot of content creators are more influential than celebrities among Gen-Z and the millennial population who spend a lot of time-consuming online videos. This realization has struck them as well. Therefore, rather than considering social media as a part-time project, they are now investing time, effort, and money to build their internet personas. This trend is similar across celebrities in all fields- from actors, and sports personalities to entrepreneurs.

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