: Friends Use Bamboo Hemp to Make Clothes That Keep Cool in Summers Warm in Winters #IndiaNEWS #Fashion An earthquake in 2015, and a cancelled flight were the start of a unique partnership between
Friends Use Bamboo Hemp to Make Clothes That Keep Cool in Summers Warm in Winters #IndiaNEWS #Fashion
An earthquake in 2015, and a cancelled flight were the start of a unique partnership between Zoya Wahi and Nitij Singh. What they started as an effort to help people affected by the disaster, is today an eco-friendly fashion brand named Aslee, that focuses on sustainable living and lifestyle products made out of hemp, bamboo and Himalayan nettle.
An idea born out of a catastrophe
Zoya and Nitij, both in their early thirties, the former from Jaipur and the latter from Haryana, had been friends for 15 years. Zoya was a digital communications consultant and Nitij was a public policy consultant.
They would often meet up and get chatting about how great it would be to find purpose in their work someday, by doing something in the space of climate action and sustainability.
So when in 2015 Zoya, who had planned to visit Nitij in Nepal, had to cancel her flight due to the earthquake that hit her destination, the duo saw this as their moment to step up.
Over the next few months, they started coming up with ways to help people who were affected in that area. “It became clear how badly the poor sections of society were affected and we wanted to help but in a sustainable manner,? says Zoya.
So, they began raising funds through crowdfunding campaigns to the tune of Rs 2 lakh. Along with this, they also started selling products that could be obtained from locals in the area. These included scarves and bags.
As the campaign progressed, they did too. From these accessories, they went on to promote apparel and home furnishings made from plant fibres such as hemp, bamboo and nettle.
Slowly, what started as a campaign in 2018, took shape in 2019 in Gurgaon as Aslee.
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