: Case Study: How Ageas Federal Life Insurance’s AI Video campaign created a young Sachin Tendulkar #IndiaNEWS #Case Studies This Case Study takes a look at how Ageas Federal Life Insurance recreated

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Case Study: How Ageas Federal Life Insurance’s AI Video campaign created a young Sachin Tendulkar #IndiaNEWS #Case Studies
This Case Study takes a look at how Ageas Federal Life Insurance recreated a younger version of Sachin Tendulkar for an AI video campaign which went on to garner 12 Mn video views across various digital platforms.



The Case Study does a deep dive on how Ageas Federal Life Insurance used Deepfake & AI video to recreate a younger Sachin Tendulkar and leveraged social media, IPL and the love for cricket to drive the importance of insurance. The campaign gained a total of 96+ Mn impressions across digital platforms.



Category Introduction 



One of the positives to emerge from the pandemic has been an increased awareness of the need for life insurance.   



However, the life insurance market is still severely under-penetrated in India and much more needs to be done in terms of educating people about the importance of life insurance in protecting oneself and one’s family from life’s uncertainties.   



Building on this growing acceptance, players in the category are looking to further drive awareness and remind customers to invest in life insurance for a safe and secure tomorrow.   



Brand Introduction  



Ageas Federal Life Insurance is one of India’s prominent life insurance companies that strives towards creating value for its stakeholders. Its reason to exist, its purpose, is to provide means for people to live a life and lifestyle of their choice. It achieves that by helping people plan for the future with life insurance.  



While the rest of the industry tends to use fear and negativity to drive life insurance sales, Ageas Federal has constantly positioned life insurance in a positive light.



Ageas Federal Life Insurance AI Video Campaign Summary 



The campaign portrays a fresh perspective on #FutureFearless , told through the lens of Brand Ambassador, Sachin Tendulkar. It inspires parents to financially secure their child’s future and allow them to pursue their fearless dreams.  



Using Deep Fake AI Video Regeneration Technology to accurately recreate an 11-year-old Sachin, the campaign film portrayed a quietly confident, young Sachin who recorded a special message for his older self on being fearless despite the hurdles of the world. At the end of the film, referring to his own childhood experiences, he urged parents not to fear the future but to prepared for it.







View this post on Instagram A post shared by Ageas Federal Life Insurance (@ageasfederal)







Problem Statement/Objective  



The campaign stemmed from the #FutureFearless survey conducted by Ageas Federal Life Insurance with research partner, YouGov India, which examined the impact of the COVID-19 pandemic on the financial preparedness of Indian parents in planning for their children’s education, career and other life goals.

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