: With four flops in a row, banner founded by Yash Chopra hits all-time low #IndiaNEWS #Cinema/Showbiz,Beauty,Bollywood By Sourish BhattacharyyaNew Delhi, July 31 (IANS) When Ranbir Kapoor appeared

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With four flops in a row, banner founded by Yash Chopra hits all-time low #IndiaNEWS #Cinema /Showbiz,Beauty,Bollywood
By Sourish BhattacharyyaNew Delhi, July 31 (IANS) When Ranbir Kapoor appeared on screens after four years in Karan Malhotras Shamshera, that too along with the flawed star he played in the blockbuster Sanju, audience expectations were sky high. But at the end of its first week on a record 5,250 screens worldwide, it has not even been able to surpass a collection of Rs 40 crore.
And it seems to have not much of a chance, thanks to the pincer attack of the John Abraham-Arjun Kapoor-starrer Ek Villain Returns, which is expected to wrap up its first weekend with Rs 24 crore, according to the trade media, and Kannada actor Kichcha Sudeep-led 3D film Vikrant Rona, which has garnered Rs 37-38 crore.
For Ranbir, whos now better known as Mr Alia Bhatt, Shamshera is the sixth flop of his career, starting with his debut film with Sanjay Leela Bhansali, Saawariya (2007), but for the banner behind the Rs 150-crore period action drama, Yash Raj Films (YRF), it will be the fourth flop in succession.
The production house, whose brand name carries the imprimatur of one of the most successful hitmakers, Yash Chopra, and is helmed by the late producer-directors son, Aditya Chopra, has had a bad run ever since Siddhant Chaturvedis Bunty Aur Babli 2 (despite the appearance of one of the original hits stars Rani Mukherjee with Saif Ali Khan), released on November 19, 2021, could net a measly Rs 12 crore (gross collection less taxes), according to Box Office India. .
That is a little more than a quarter of the films budget Rs 45 crore.
Adding insult to injury, in a year when dubbed southern films are making cash as if it is going out of fashion, Ranveer Singhs Jayeshbhai Jordaar, released on May 13 this year, could net just Rs 16. 6 crore, against a budget of Rs 90 crore.
This was Ranveers second screen debacle after the much-hyped Cricket World Cup 1983 drama, 83, where the actor essayed Kapil Dev, the captain of the victorious Indian team.
Then came what was to be the film that would equal, if not beat, Vivek Agnihotris The Kashmir Files because it was to appeal to the same constituency Samrat Prithviraj. Its lead actor is the pre-Covid hit machine, Akshay Kumar, who was fresh from the middling success of Sooryavanshi, it was supported by the leading lights of the BJP, and its script, according to its maker Chandraprakash Dwivedi, was in the making for 18 years.
Clearly, the audiences did not relate with a ruler in the distant past, even if he had been elevated to the rank of a Samrat, who ended up losing to a foreign invader. In the post-Covid world, they were looking for heroes with the brawn and heft of the characters played by Ram Charan and Jr NTR in RRR heroes who took on the mightiest empire of their time and won.

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