: Anuv Jain on why his music is popular among the youth #IndiaNEWS #Entertainment <br>Ludhiana-born Anuv, 27, was performing at the ongoing VH1 Supersonic. IANS chatted with the musician on the

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Anuv Jain on why his music is popular among the youth #IndiaNEWS #Entertainment
<br>Ludhiana-born Anuv, 27, was performing at the ongoing VH1 Supersonic.
IANS chatted with the musician on the ground to understand his key to such a mass following.
When asked the reason behind the youth following his songs, the singer, who mostly uses only a guitar or an ukulele, unaccompanied by percussion or other instruments to perform, said: A lot of my music revolves around finding your first love, heartbreak, and distance in relationships. Im still young and my story is pretty much out there which resonates with a lot of people starting out.
With independent artistes now getting the spotlight and credit, Anuv is hopeful and finds it amazing for the entire community.
As independent artistes, we dont work with big budgets and that can sometimes be a little limiting when we have to market ourselves. So every kind of support, be it word of mouth, festival stages and even social media, everything means a lot, Anuv said, who defines his music genre as soft-Indie pop.
Social media really amped up Anuvs reach, leading to thousands of reels made on his music.
How does he see the impact of social media on music and musical artistes? I think its really great when it happens! Social media is essential, but its not the be-all and end-all.
Yes, you can make a good song but you need to market it and thats where social media comes in. At the same time, if your story isnt interesting, and people cant connect or relate to it, they wont be coming back to listen again.
This is not the first time Anuv has performed on stage, he has done live concerts all across the country.
Anuv, who loves performing on the stage, said: It brings a certain energy to an artiste when the audience knows your lyrics and sings them back to you. Theres no bigger performance than that.
IANS<br>dc/prw/pgh

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