: It was Russian painter Roerichs daughter-in-law who sowed seeds of Kullu shawls #IndiaNEWS #Social Shimla, March 5 (IANS) It was Russian painter and philosopher Nicholas Roerichs daughter-in-law Devika

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It was Russian painter Roerichs daughter-in-law who sowed seeds of Kullu shawls #IndiaNEWS #Social
Shimla, March 5 (IANS) It was Russian painter and philosopher Nicholas Roerichs daughter-in-law Devika Rani, the Indian film star, who came to Naggar in Himachal Pradeshs Kullu in 1942 where Roerich came in 1927 from St. Petersburg and made the tiny village his home.
It was on Devika Ranis request that local weaver Sheru Ram of Banontar village weaved an urban size shawl on his pit loom.
Later, inspired by his handicraft work, Pandit Urvi Dhar stepped into the manufacturing of shawls commercially.
Today, traditional weavers in the hill state have kept the handloom heritage not only alive but also earned name globally.
The Kullu and Kinnauri shawls all rare masterpieces of the embroidery.
The state government is organising awareness camps and training classes for weavers who are also being directly benefited through various components of the cluster development programme, officials said.
Equipment related to handlooms are being made available to the weavers.
Marketing facility is being provided through the state Industries Department in fairs and exhibitions. Their products are widely sold in national level events like trade fairs, Dilli Haat, Surajkund, etc.
The Himachal Pradesh State Handloom and Handicrafts Development Cooperative Federation Ltd. , popularly known as HIMBUNKAR, is a state-level apex organisation of primary cooperative societies comprising weavers and artisans engaged in production of handicraft woven on handloom and are promoting the Kullu shawl and caps since many years.
Around 1944, the Bhutti weaver co-operative society was registered under Punjab Cooperative Society, Lahore, presently known as Bhuttico, and trained thousands of Kullu women to fashion the Kullu shawls.
In 1956, Thakur Ved Ram became a member of this society and revived it again and since thereafter Satya Prakash Thakur, the Chairman of Bhuttico, has been running Bhuttico all over Himachal, and is providing employment to thousands in this cottage industry and others who are directly or indirectly associated with it.
Today, the annual sale of Bhuttico is around Rs 13. 50 crore.
The state government has also started schemes for encouraging weavers and incorporating the latest techniques of textile production.
Earlier, the Kullvi people used to weave plain shawls but after the arrival of Bushehari craftsman from Rampur in Shimla district the trend of patterned handloom came into existence.
Typical Kullu shawls have geometrical designs on both ends. Besides geometrical designs, the shawls are also woven in floral designs, which may run all over, on the corners or on the borders only.
Each design may have one to eight colours. Traditionally, bright colours, viz.

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