: #Cheer4India: A campaign of wishes for Team India at Tokyo Olympics 2021 #IndiaNEWS #Samosa Snippets As the Tokyo Olympics edge nearer, citizens prepare to cheer for Team India at the games with social

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#Cheer4India : A campaign of wishes for Team India at Tokyo Olympics 2021 #IndiaNEWS #Samosa Snippets
As the Tokyo Olympics edge nearer, citizens prepare to cheer for Team India at the games with social media posts, online activities and more.



With a few days to go for the Tokyo Olympics 2021 to finally begin, the Indian government is trying its best to support the 127-strong Indian contingent (Team India) making its way to Japan. They have kick-started an elaborate campaign called #Cheer4India with a two-pronged approach: motivating athletes and encouraging citizens to do the same. Spear-headed by Prime Minister Modi, the efforts include audio-visual content being shared by several ministers with blue-tick accounts on Twitter.



Mini websites have also been created where activities are listed, giving people options to choose from in their endeavours to support Indian athletes; and to generate downloadable wish cards that can be shared by enthusiastic citizens on social media.








Good luck #TeamIndia for #Tokyo2020. Support our 127-member strong contingent in their quest to showcase the exuberance of human spirit. #Cheer4India— Dr. S. Jaishankar (@DrSJaishankar) July 17, 2021








People can make videos, share wishes, participate in quizzes and write slogans to show their support to the Olympic athletes and #Cheer4India. Prime Minister Modi tweeted several videos of his interactions with the Tokyo-bound contingent. The stories of hard work and the journey to success of various Indian athletes were highlighted in these conversations. #OlympicsKiAasha is another prominent hashtag being used to club together such tweets.








Let us all #Cheer4India. Interacting with our Tokyo Olympics contingent. Narendra Modi (@narendramodi) July 13, 2021








Highlights of conversations between prominent government body heads and the athletes who are also government employees are also being shared on social media. Their wishes are being amplified in an attempt to showcase and nudge citizens to follow suit.








General MM Naravane #COAS virtually interacted with #IndianArmy athletes representing India in the #Tokyo #Olympics and conveyed best wishes for their success in the Olympic Games. #Cheer4India#IndianArmy#StrongAndCapable pic. twitter. com/ggjYlc47sV— ADG PI INDIAN ARMY (@adgpi) July 14, 2021








Hindustani Way, a song by A. R. Rahman and Ananya Birla has also been released to help people cheer for the team. It is being shared on social media by fans as well as government representatives.








Cheering for India the #HindustaniWay Har pal, Har dil, Yeh Gaaye #cheer4india @ananya_birla pic. twitter. com/RN4kcEjXzJ— A. R. Rahman #99Songs (@arrahman) July 11, 2021








The representative athletes are also documenting their journey online, which is being amplified by official government body handles such as Khelo India and the Sports Authority of India.

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