: Jalebi, Pani Puri from Sugarcane? Engineer Helps Farmers Bring Diversity in Using the Crop #IndiaNEWS #Haryana Can you imagine tasty Indian street food like pani puri, jalebi, tea or even popsicles
Jalebi, Pani Puri from Sugarcane? Engineer Helps Farmers Bring Diversity in Using the Crop #IndiaNEWS #Haryana
Can you imagine tasty Indian street food like pani puri, jalebi, tea or even popsicles made from sugarcane juice? The products seem surreal beyond the traditional derivatives jaggery and sugar.
However, Ambala based engineer Vipan Sarin has succeeded in developing a sugarcane business that helps farmers become microentrepreneurs in Haryana.
However, the journey to create such products did not begin with sugarcane in focus. “It started in 2018 when my brother and I wanted to provide better quality milk for the family. We bought a cow to fulfil the dairy requirements of our family,? Vipan tells The Better India.
An innovator by profession, Vipan says the move benefited the family and made him take a step ahead and switch to a healthier lifestyle to practise organic farming methods. “I wanted to follow a chemical-free lifestyle. To promote healthy food, I also started supplying organic vegetables to nearby markets and Mumbai in Maharashtra for free,? he adds.
Vipan sipping tea made from sugarcane juice with friends.
However, he realised that the organic market had its challenges, and like him, many farmers were experiencing the same.
“The organic vegetable market had niche customers, and not all farmers could succeed in tapping the market. Organic vegetables are costlier compared to their counterparts grown using chemical fertilisers and pesticides. To make organic farming feasible and market-friendly, I devised an 80-20 percentage [business] model,? he says.
Vipan experimented and suggested farmers grow sugarcane on 80 per cent of their land and use the remaining to cultivate organic vegetables.
“Sugarcane is a lucrative crop that earns a good income. The farmers growing organic vegetables could then offer their products at a lower price with the sugarcane crop compensating for the cost deficit,? he explains.
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