: Yoga Bar: How Two Sisters Used ‘Guilt-free’ Snacking To Build a Rs 200-Crore Brand #IndiaNEWS #Entrepreneurs When Anindita and Suhasini Sampath were living in the US, they would often gaze at

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Yoga Bar: How Two Sisters Used ‘Guilt-free’ Snacking To Build a Rs 200-Crore Brand #IndiaNEWS #Entrepreneurs
When Anindita and Suhasini Sampath were living in the US, they would often gaze at the supermarket shelves and marvel at the vast range of healthy snack choices available. So a few years later, when they decided to become entrepreneurs, building a healthy snack brand seemed like the obvious choice.
It’s been eight years since Yoga Bar, a ‘guilt-free’ snacking brand that comes under the umbrella of Sproutlife Foods, made its entrance into the market. Anindita and Suhasini have been successful in bringing forth the tastier side of health and making the brand a Rs 200 crore enterprise.
“I was always interested in starting a business that has a deep impact on people. Food is a fundamental element of our lives, and thus it felt like the perfect fit. Being able to change a country’s eating habits and being pioneers in creating awareness about clean labels is the mission we are on,�? Suhasini, co-founder and chief executive officer of Yoga Bar, tells The Better India.
Sproutlife Foods, their parent company, is a Bangalore-based manufacturer of high-quality branded foods for the rapidly growing health foods segment. The FMCG group was founded in 2015.
Smashing preconceived notions
Suhasini says that Yoga Bar snacks don’t use arti�?cial colours and flavours, preservatives, high fructose corn syrup, hydrogenated oil, chemicals, and any ingredient that has an unpronounceable name.
Beyond health factors, Yoga Bar’s popularity comes from its taste. “There is a preconceived notion that health and taste won’t go hand-in-hand. We smashed that first, which brought us regular consumers,�? shares Anindita, co-founder and chief operating officer of the brand.
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