: Real-time takeaways from #SMLive 2022 #IndiaNEWS #Featured This is a Live Blog, reporting the important updates, takeaways, and quotes from #SMLive 2022, Social Samosas marquee virtual conclave.

[Live Blog] Real-time takeaways from #SMLive 2022 #IndiaNEWS #Featured
This is a Live Blog, reporting the important updates, takeaways, and quotes from #SMLive 2022, Social Samosas marquee virtual conclave.

Welcome to the Live Blog for #SMLive 2022, the 6th edition of Social Samosa’s marquee virtual conference #SMLive.

Created to celebrate the medium that is the reason for our very existence yes, social media, every year #SMLive by Social Samosa curates conversations and insights on benchmark industry practices, trends, and challenges on the occasion of World Social Media.

Today, we speak to a range of industry stalwarts, as they discuss trending topics such as Purpose, Music on Instagram Reels, Web3 & NFTs for Advertising & Marketing, The State of Social for Brands, B2B Marketing, Meme Marketing, OTT Marketing, and much more.

You can tune into the Live session here. You can also see the Live Feed on Social Samosas Facebook, YouTube, and LinkedIn.

03. 00 PM Social Samosa goes Live

03:03 PM Hitesh Rajwani, CEO, Social Samosa Network welcomes the viewers & industry peers.

03:05 PM: Arun Srinivas, Director, Global Business Group, India at Meta joins

03:10 PM: What we offer to the world is different because versus TV & Print where you get a lot of content you might not like, we offer content that you like basis AI + your preferences Arun Srinivas

03:13 PM: 1 in 3 people in India are on Facebook alone. It is not an urban phenomenon anymore More than 40% of followers of popular Instagram accounts are from Tier II & III cities Arun Srinivas

03:16 PM: Metaverse is not the foray of Meta in the future, it is the future of the Internet Arun Srinivas

03:318 PM: Video makes up more than 15% of the time people spend on Facebook Arun Srinivas

03: 25 PM: Were living in a hybrid world & people are still consuming content digitally a lot more. My advice to brands is that fish where the fish are. Figure out what people are doing in terms of habits. Spend in a way that you can get the best out of your investment Arun Srinivas

03:30 PM: Pooja Manek & Aarushi Periwal, Talented go Live to talk about Purpose, in the post-pandemic world

03:33 PM: All of us started questioning our purpose during the pandemic, it caused a shift and pushed us to relook at things Pooja Manek

03: 39 PM: Purpose has now become a part of the DNA of a brand, and it is not optional Aarushi Periwal

03:41 PM: There is a massive role that social media plays, in causing a social change sparked by a campaign Aarushi Periwal

03: 44 PM: Brands need to trigger actionable activism, wherein the audience participates in your campaign Aarushi Periwal

03:46 PM: We think the audiences are only seeing us when we are talking, but they are also seeing us when we are not talking Pooja Manek

03: 50 PM: If your brand is not walking the talk, if there is not enough diversity or equity in their own team, but if your communication promises these things, its a false promise your Pooja Manek

03:58 PM: Its not work-life balance anymore, its life-work balance, we need to put life before work now Pooja Manek

04: 15 PM: Paras Sharma, Director, Content and Community Partnerships, Facebook India (Meta) goes Live to talk about How music is a catalyst for trends on Reels

04: 20 PM: We have seen with growth of Reels which has resulted in increased content creation that is coming from all parts of the country and in different languages Paras Sharma

04: 22 PM: The older songs are making a comeback because of reels as well.