: WPP to acquire marketing technology service – Bower House Digital #IndiaNEWS #Industry Updates Bower House Digital will join Ogilvy’s global network WPP, further strengthening its ability to

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Posted in: #IndiaNEWS #Industry #SMLive2022

WPP to acquire marketing technology service – Bower House Digital #IndiaNEWS #Industry Updates
Bower House Digital will join Ogilvy’s global network WPP, further strengthening its ability to deliver technology-driven marketing solutions for clients.



WPP acquired the business of Bower House Digital, a marketing technology services agency located in Australia.



Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region.



The agency designs, builds, and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer. It specialises in implementing Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021.   



The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to build on existing digital experience capabilities. Over the past decade, WPP has grown into a global Platinum Salesforce partner with more than 7,000 practitioners across Marketing, Commerce, Experience, Loyalty, Analytics, Service and Sales Clouds.  



Also Read: Panel discussions you can’t miss at #SMLive2022



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